Author Archives: Chris Johnson

Address Verification Quick Sheet

The topic of address verification is unlikely to become the Next Big Thing™ everyone talks about when they go out with their friends on the weekends. But for nonprofits who to truly want to be successful, it must be high on the priority list. So…Read more…

3 Brand Building Rules for Successful Nonprofits

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. As we got deeper into the project, it…Read more…

Nonprofits And New Technology

In the early days of the California gold rush, Americans with urgent messages for the western frontier were confronted with a problem. The westernmost United States Post Office was located near the very heart of the country in St. Joseph, Missouri, barely 200 miles west of the Mississippi…Read more…

Prescriptive Analytics: Using Data to Make Great Decisions

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results….Read more…

[WEBINAR RECAP] Emerging Trends and Today’s Best Practices for Nonprofit Engagement

Change has always been inevitable. But the rate of change in today’s connected world is unprecedented. So how do nonprofit organizations keep pace with emerging trends that directly impact constituent engagement and fundraising success? This slide deck, originally presented as…Read more…