Author Archives: Heather Hawkins

Nonprofit Donor Communication: Stop Summer Slide

The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it’s also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the “dog star”. It’s…Read more…

5 Tips for Election Year Fundraising

Are donors more cash-strapped during an election year? Survey says… Now that the national nominating conventions are over for the country’s two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns. As…Read more…

Assessing Charity Navigator’s New Ranking System

New nonprofit rating system changes evaluation methods for revenue and administrative costs Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1. The updated version of the charity rating system consists mainly of changes made to…Read more…

LinkedIn Acquisition Will Boost Microsoft CRM Dominance

LinkedIn acquisition fuels Microsoft’s expansion by introducing natively integrated social, analytics, and more. Just last week, Microsoft announced they would be acquiring professional social network LinkedIn for $26.2 billion, the largest acquisition in the company’s history. Under the terms of the acquisition — and with the…Read more…

Free Software: Too Good to Be True

Free software may cost more than you think. Imagine you’re in the market to buy a car. When doing research, what do you look for? Does it have to be sporty? Have 4-wheel drive? Will you only consider blue cars? Or cars with leather…Read more…

Cause Marketing For Every Nonprofit

If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already familiar with cause marketing. Cause marketing is when a for-profit business and a nonprofit charity combine their efforts to benefit each other…Read more…

Nonprofit Advocacy Done Right

Pause a moment to reflect on your nonprofit’s mission. Is it to perpetually write grant proposals? Make phone calls asking for donations? Write emails? Probably not. More than likely, your nonprofit was initially founded because there was a need and…Read more…

STUDY: Growth Trends in Fundraising

A new study was recently released that highlights growth trends in online fundraising, advocacy, and nonprofit organizing. The 10th annual M+R Benchmarks Study, dubbed “Benchmarks X”, examines growth trends in 2015 data collected from over 100 organizations across multiple sectors of the…Read more…

HR Panel: Recruiting & Retaining Millennials

Annual luncheon explores best practices for recruiting today’s youth Earlier this month, StratusLIVE was honored to be included among local business leaders gathered at Regent University for their annual luncheon to discuss strategies and best practices for finding, recruiting, and retaining today’s…Read more…

Wounded Warrior Heats Up the Overhead Debate

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Project. The already well-known nonprofit became something of…Read more…