Tag Archives: Constituent

5 Tips for Election Year Fundraising

July 29, 2016 — 

Are donors more cash-strapped during an election year? Survey says… Now that the national nominating conventions are over for the country’s two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns. As…Read more…

Assessing Charity Navigator’s New Ranking System

July 7, 2016 — 

New nonprofit rating system changes evaluation methods for revenue and administrative costs Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1. The updated version of the charity rating system consists mainly of changes made to…Read more…

Double Opt-In Benefits for Nonprofit Email Marketing

July 1, 2016 — 

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage “old habits die hard” more true than in the nonprofit world….Read more…

Cause Marketing For Every Nonprofit

May 30, 2016 — 

If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already familiar with cause marketing. Cause marketing is when a for-profit business and a nonprofit charity combine their efforts to benefit each other…Read more…

Nonprofit Advocacy Done Right

April 28, 2016 — 

Pause a moment to reflect on your nonprofit’s mission. Is it to perpetually write grant proposals? Make phone calls asking for donations? Write emails? Probably not. More than likely, your nonprofit was initially founded because there was a need and…Read more…

Wounded Warrior Heats Up the Overhead Debate

March 29, 2016 — 

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Project. The already well-known nonprofit became something of…Read more…

REPORT: How Do Your Fundraising Campaigns Stack Up?

February 2, 2016 — 

The Nonprofit Research Collaborative released its annual Special Report on Nonprofit Fundraising Campaigns and it’s chock full of great information for nonprofits of any size. The Nonprofit Research Collaborative (NRC) conducts surveys twice a year. This survey covered capital, endowment,…Read more…

REPORT: Creating Better Donor Relationships

January 14, 2016 — 

It’s not easy to build lifelong donor relationships. Doing so requires a commitment to change your fundraising culture by moving past outdated methods and toward a more comprehensive view of donor relationships. It can sometimes be a daunting prospect to shift from…Read more…

The Best Practice Fundraisers Aren’t Practicing

November 26, 2015 — 

There are many obstacles to overcome to become a master fundraiser. But the biggest roadblock for many is fear. Fear of failure. Fear of alienating your donors. Fear of being perceived as something you are not. Fear of rejection. Thankfully, there…Read more…

How To Win Giving Tuesday

November 17, 2015 — 

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti “Black Friday”. Taking place the Tuesday following Thanksgiving, Giving Tuesday taps into the backlash against the commercialization of…Read more…

The Care & Feeding of Major Donors

November 11, 2015 — 

However you define them, major donors mean big business for nonprofits. This is why major donors can often seem intimidating to many fundraisers, even seasoned development officers with great track records. But it doesn’t have to be this way! Read on for…Read more…

3 Brand Building Rules for Successful Nonprofits

October 28, 2015 — 

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. As we got deeper into the project, it…Read more…

Beyond RFM: Constituent Analytics

September 17, 2015 — 

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. These three metrics have been drilled into the heads of fundraisers since the early days of nonprofits and fundraising organizations—but what worked in decades past is no longer…Read more…

Use This Checklist To Help Donors Get The Message

July 31, 2015 — 

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. The ability of your nonprofit organization to ensure that your message actually reaches its…Read more…

5 Fundraising Lessons from 2016 Presidential Candidates

July 24, 2015 — 

While most nonprofits can’t enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Elections Commission, over $400 million has already…Read more…

Why Do People Give To Charity? (Hint: It Pays To Tell A Friend)

August 25, 2014 — 

Tell your community of supporters about your campaign & ask them to share with their friends. Just as community involvement is a key aspect of your nonprofit, so should social media be an integral part of your nonprofit’s fundraising efforts. People and businesses choose…Read more…

5 Principles for Building Strong Donor Relationships

August 13, 2014 — 

People give to people. Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about relationships. Principle 1:  Build and maintain relationships. Relationships are risky…Read more…

How Are Nonprofits Using Business Intelligence?

July 11, 2014 — 

Is your nonprofit ready for the donor data revolution? We’ve all heard how important “big data” is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data…Read more…