Tag Archives: Donor data

Cause Marketing For Every Nonprofit

May 30, 2016 — 

If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already familiar with cause marketing. Cause marketing is when a for-profit business and a nonprofit charity combine their efforts to benefit each other…Read more…

Wounded Warrior Heats Up the Overhead Debate

March 29, 2016 — 

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Project. The already well-known nonprofit became something of…Read more…

Address Verification Quick Sheet

March 16, 2016 — 

The topic of address verification is unlikely to become the Next Big Thing™ everyone talks about when they go out with their friends on the weekends. But for nonprofits who to truly want to be successful, it must be high on the priority list. So…Read more…

REPORT: Creating Better Donor Relationships

January 14, 2016 — 

It’s not easy to build lifelong donor relationships. Doing so requires a commitment to change your fundraising culture by moving past outdated methods and toward a more comprehensive view of donor relationships. It can sometimes be a daunting prospect to shift from…Read more…

Intuition Versus Insight

December 31, 2015 — 

Gain insight into your nonprofit decisions with facts and figures, not guesses. Recently, I was having a conversation with an acquaintance of mine who happens to be the Chief Operating Officer of a midsize nonprofit. We were discussing the intersection…Read more…

The Care & Feeding of Major Donors

November 11, 2015 — 

However you define them, major donors mean big business for nonprofits. This is why major donors can often seem intimidating to many fundraisers, even seasoned development officers with great track records. But it doesn’t have to be this way! Read on for…Read more…

The Generous Generation: Millennials & Nonprofits

October 27, 2015 — 

It’s tempting for nonprofits to court Millennials. For starters, there are over 80 million of them. In fact, 2015 marks the first year that Millennials outnumber Baby Boomers as the largest living American generation. Earlier this year, they surpassed Generation X to become…Read more…

Nonprofits And New Technology

September 30, 2015 — 

In the early days of the California gold rush, Americans with urgent messages for the western frontier were confronted with a problem. The westernmost United States Post Office was located near the very heart of the country in St. Joseph, Missouri, barely 200 miles west of the Mississippi…Read more…

Beyond RFM: Constituent Analytics

September 17, 2015 — 

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. These three metrics have been drilled into the heads of fundraisers since the early days of nonprofits and fundraising organizations—but what worked in decades past is no longer…Read more…

Must-Have Software: What Nonprofits Want

September 4, 2015 — 

New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are ‘must-have’ features and which are ‘nice-to-haves’? These questions were explored in a new report by Software Advice, a…Read more…

Prescriptive Analytics: Using Data to Make Great Decisions

August 28, 2015 — 

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results….Read more…

Use This Checklist To Help Donors Get The Message

July 31, 2015 — 

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. The ability of your nonprofit organization to ensure that your message actually reaches its…Read more…

5 Fundraising Lessons from 2016 Presidential Candidates

July 24, 2015 — 

While most nonprofits can’t enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Elections Commission, over $400 million has already…Read more…

5 Biggest Benefits of Bulldozing Your Data Silos

January 15, 2015 — 

Nobody likes silos—well, except maybe farmers. Many nonprofit organizations continue to put information into silos. We call these disconnected applications “point solutions”: one product for marketing, another for volunteer and event management, and something else for donor profiles. These silos have a direct…Read more…

Don Draper is Dead. Long Live the Marketing Technologist!

November 19, 2014 — 

No, this isn’t a spoiler for the TV show “Mad Men.” This is a wake-up call to all nonprofit marketers who are still using tired techniques that should have already gone the way of shag carpeting and three-martini lunches. Even though…Read more…

4 Questions To Answer Before Integrating Your Online Donation Page

August 18, 2014 — 

Get the most out of your existing data: integrate your online fundraising and donation tools to your database. The importance of having one single database for all of your constituent related data cannot be overstated. From marketing integration to campaign…Read more…