Tag Archives: Donor

5 Tips for Election Year Fundraising

July 29, 2016 — 

Are donors more cash-strapped during an election year? Survey says… Now that the national nominating conventions are over for the country’s two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns. As…Read more…

Red Nose Day is Back to Fight Childhood Poverty

May 18, 2016 — 

Red Nose Day celebrates its second annual U.S. fundraising drive with big names and big laughs Childhood poverty is a heartbreaking reality for thousands of children in this country and millions across the globe. Luckily, Red Nose Day is once…Read more…

Wounded Warrior Heats Up the Overhead Debate

March 29, 2016 — 

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Project. The already well-known nonprofit became something of…Read more…

REPORT: Creating Better Donor Relationships

January 14, 2016 — 

It’s not easy to build lifelong donor relationships. Doing so requires a commitment to change your fundraising culture by moving past outdated methods and toward a more comprehensive view of donor relationships. It can sometimes be a daunting prospect to shift from…Read more…

The Best Practice Fundraisers Aren’t Practicing

November 26, 2015 — 

There are many obstacles to overcome to become a master fundraiser. But the biggest roadblock for many is fear. Fear of failure. Fear of alienating your donors. Fear of being perceived as something you are not. Fear of rejection. Thankfully, there…Read more…

Creating Nonprofit Visual Impact

November 23, 2015 — 

Hack your nonprofit’s “elevator pitch” with visuals to attract donors more quickly and effectively. In today’s high-speed world, attention spans are shorter than ever. (Even shorter than that of a goldfish.) Nowadays, instead of getting our news the old-fashioned way — 60 Minutes,…Read more…

The Care & Feeding of Major Donors

November 11, 2015 — 

However you define them, major donors mean big business for nonprofits. This is why major donors can often seem intimidating to many fundraisers, even seasoned development officers with great track records. But it doesn’t have to be this way! Read on for…Read more…

Giving Preferences Drive Fundraising Methods

October 29, 2015 — 

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a large publishing company that distributed to hundreds of markets nationwide….Read more…

3 Brand Building Rules for Successful Nonprofits

October 28, 2015 — 

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. As we got deeper into the project, it…Read more…

Beyond RFM: Constituent Analytics

September 17, 2015 — 

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. These three metrics have been drilled into the heads of fundraisers since the early days of nonprofits and fundraising organizations—but what worked in decades past is no longer…Read more…

Must-Have Software: What Nonprofits Want

September 4, 2015 — 

New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are ‘must-have’ features and which are ‘nice-to-haves’? These questions were explored in a new report by Software Advice, a…Read more…

Prescriptive Analytics: Using Data to Make Great Decisions

August 28, 2015 — 

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results….Read more…

Use This Checklist To Help Donors Get The Message

July 31, 2015 — 

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. The ability of your nonprofit organization to ensure that your message actually reaches its…Read more…

5 Fundraising Lessons from 2016 Presidential Candidates

July 24, 2015 — 

While most nonprofits can’t enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Elections Commission, over $400 million has already…Read more…

5 Biggest Benefits of Bulldozing Your Data Silos

January 15, 2015 — 

Nobody likes silos—well, except maybe farmers. Many nonprofit organizations continue to put information into silos. We call these disconnected applications “point solutions”: one product for marketing, another for volunteer and event management, and something else for donor profiles. These silos have a direct…Read more…

5 Principles for Building Strong Donor Relationships

August 13, 2014 — 

People give to people. Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about relationships. Principle 1:  Build and maintain relationships. Relationships are risky…Read more…

How Are Nonprofits Using Business Intelligence?

July 11, 2014 — 

Is your nonprofit ready for the donor data revolution? We’ve all heard how important “big data” is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data…Read more…