Tag Archives: Donors

Nonprofit Donor Communication: Stop Summer Slide

August 4, 2016 — 

The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it’s also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the “dog star”. It’s…Read more…

5 Tips for Election Year Fundraising

July 29, 2016 — 

Are donors more cash-strapped during an election year? Survey says… Now that the national nominating conventions are over for the country’s two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns. As…Read more…

Assessing Charity Navigator’s New Ranking System

July 7, 2016 — 

New nonprofit rating system changes evaluation methods for revenue and administrative costs Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1. The updated version of the charity rating system consists mainly of changes made to…Read more…

Double Opt-In Benefits for Nonprofit Email Marketing

July 1, 2016 — 

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage “old habits die hard” more true than in the nonprofit world….Read more…

Cause Marketing For Every Nonprofit

May 30, 2016 — 

If you’ve ever seen or heard the phrase “a portion of the proceeds will be donated,” then you may already familiar with cause marketing. Cause marketing is when a for-profit business and a nonprofit charity combine their efforts to benefit each other…Read more…

Nonprofit Advocacy Done Right

April 28, 2016 — 

Pause a moment to reflect on your nonprofit’s mission. Is it to perpetually write grant proposals? Make phone calls asking for donations? Write emails? Probably not. More than likely, your nonprofit was initially founded because there was a need and…Read more…

STUDY: Growth Trends in Fundraising

April 20, 2016 — 

A new study was recently released that highlights growth trends in online fundraising, advocacy, and nonprofit organizing. The 10th annual M+R Benchmarks Study, dubbed “Benchmarks X”, examines growth trends in 2015 data collected from over 100 organizations across multiple sectors of the…Read more…

Wounded Warrior Heats Up the Overhead Debate

March 29, 2016 — 

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Project. The already well-known nonprofit became something of…Read more…

Address Verification Quick Sheet

March 16, 2016 — 

The topic of address verification is unlikely to become the Next Big Thing™ everyone talks about when they go out with their friends on the weekends. But for nonprofits who to truly want to be successful, it must be high on the priority list. So…Read more…

REPORT: How Do Your Fundraising Campaigns Stack Up?

February 2, 2016 — 

The Nonprofit Research Collaborative released its annual Special Report on Nonprofit Fundraising Campaigns and it’s chock full of great information for nonprofits of any size. The Nonprofit Research Collaborative (NRC) conducts surveys twice a year. This survey covered capital, endowment,…Read more…

Workplace Giving in 2016 and Beyond

January 28, 2016 — 

Workplace giving serves as the fundraising backbone of many nonprofit organizations. Indeed, the solvency of many federated funds depend on it. Some companies choose run their own workplace giving campaigns while others partner with local nonprofits to help handle the logistics. The…Read more…

REPORT: Creating Better Donor Relationships

January 14, 2016 — 

It’s not easy to build lifelong donor relationships. Doing so requires a commitment to change your fundraising culture by moving past outdated methods and toward a more comprehensive view of donor relationships. It can sometimes be a daunting prospect to shift from…Read more…

Creating Nonprofit Visual Impact

November 23, 2015 — 

Hack your nonprofit’s “elevator pitch” with visuals to attract donors more quickly and effectively. In today’s high-speed world, attention spans are shorter than ever. (Even shorter than that of a goldfish.) Nowadays, instead of getting our news the old-fashioned way — 60 Minutes,…Read more…

How To Win Giving Tuesday

November 17, 2015 — 

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti “Black Friday”. Taking place the Tuesday following Thanksgiving, Giving Tuesday taps into the backlash against the commercialization of…Read more…

Giving Preferences Drive Fundraising Methods

October 29, 2015 — 

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a large publishing company that distributed to hundreds of markets nationwide….Read more…

3 Brand Building Rules for Successful Nonprofits

October 28, 2015 — 

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. As we got deeper into the project, it…Read more…

Beyond RFM: Constituent Analytics

September 17, 2015 — 

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. These three metrics have been drilled into the heads of fundraisers since the early days of nonprofits and fundraising organizations—but what worked in decades past is no longer…Read more…