Tag Archives: Donors

Beyond RFM: Constituent Analytics

September 17, 2015 — 

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. These three metrics have been drilled into the heads of fundraisers since the early days of nonprofits and fundraising organizations—but what worked in decades past is no longer…Read more…

Must-Have Software: What Nonprofits Want

September 4, 2015 — 

New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are ‘must-have’ features and which are ‘nice-to-haves’? These questions were explored in a new report by Software Advice, a…Read more…

Use This Checklist To Help Donors Get The Message

July 31, 2015 — 

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. The ability of your nonprofit organization to ensure that your message actually reaches its…Read more…

5 Fundraising Lessons from 2016 Presidential Candidates

July 24, 2015 — 

While most nonprofits can’t enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Elections Commission, over $400 million has already…Read more…

4 Questions To Answer Before Integrating Your Online Donation Page

August 18, 2014 — 

Get the most out of your existing data: integrate your online fundraising and donation tools to your database. The importance of having one single database for all of your constituent related data cannot be overstated. From marketing integration to campaign…Read more…

5 Principles for Building Strong Donor Relationships

August 13, 2014 — 

People give to people. Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about relationships. Principle 1:  Build and maintain relationships. Relationships are risky…Read more…