Tag Archives: Marketing Analytics

STUDY: Growth Trends in Fundraising

April 20, 2016 — 

A new study was recently released that highlights growth trends in online fundraising, advocacy, and nonprofit organizing. The 10th annual M+R Benchmarks Study, dubbed “Benchmarks X”, examines growth trends in 2015 data collected from over 100 organizations across multiple sectors of the…Read more…

REPORT: Creating Better Donor Relationships

January 14, 2016 — 

It’s not easy to build lifelong donor relationships. Doing so requires a commitment to change your fundraising culture by moving past outdated methods and toward a more comprehensive view of donor relationships. It can sometimes be a daunting prospect to shift from…Read more…

Intuition Versus Insight

December 31, 2015 — 

Gain insight into your nonprofit decisions with facts and figures, not guesses. Recently, I was having a conversation with an acquaintance of mine who happens to be the Chief Operating Officer of a midsize nonprofit. We were discussing the intersection…Read more…

Creating Nonprofit Visual Impact

November 23, 2015 — 

Hack your nonprofit’s “elevator pitch” with visuals to attract donors more quickly and effectively. In today’s high-speed world, attention spans are shorter than ever. (Even shorter than that of a goldfish.) Nowadays, instead of getting our news the old-fashioned way — 60 Minutes,…Read more…

The Generous Generation: Millennials & Nonprofits

October 27, 2015 — 

It’s tempting for nonprofits to court Millennials. For starters, there are over 80 million of them. In fact, 2015 marks the first year that Millennials outnumber Baby Boomers as the largest living American generation. Earlier this year, they surpassed Generation X to become…Read more…

Beyond RFM: Constituent Analytics

September 17, 2015 — 

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. These three metrics have been drilled into the heads of fundraisers since the early days of nonprofits and fundraising organizations—but what worked in decades past is no longer…Read more…

Prescriptive Analytics: Using Data to Make Great Decisions

August 28, 2015 — 

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results….Read more…

Microsoft Wins CRM Magazine Market Leader Awards

August 21, 2015 — 

Microsoft Dynamics wins CRM Magazine Market Leader Awards in Enterprise CRM, Midmarket CRM, Small Business CRM, and Sales Force Automation categories. StratusLIVE for Fundraisers is built on the Microsoft Dynamics CRM platform for many good reasons. And we’re not alone…Read more…

Use This Checklist To Help Donors Get The Message

July 31, 2015 — 

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. The ability of your nonprofit organization to ensure that your message actually reaches its…Read more…

5 Fundraising Lessons from 2016 Presidential Candidates

July 24, 2015 — 

While most nonprofits can’t enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Elections Commission, over $400 million has already…Read more…

Nonprofits Are Too Important To “Buy Cheap”

June 29, 2015 — 

When buying nonprofit software, it’s important to account for all expenses and savings—not just upfront costs. When I was growing up, I remember my parents doing whatever they could to save money. After the leftover Thanksgiving turkey was wrapped in plastic and…Read more…

How Are Nonprofits Using Business Intelligence?

July 11, 2014 — 

Is your nonprofit ready for the donor data revolution? We’ve all heard how important “big data” is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data…Read more…