Tag Archives: Marketing

Nonprofit Donor Communication: Stop Summer Slide

August 4, 2016 — 

The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it’s also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the “dog star”. It’s…Read more…

New Facebook for Nonprofits Misses The Mark

February 15, 2016 — 

Earlier this month, a new Facebook site geared toward nonprofits debuted to fanfare and media exposure. This new website, aptly named Facebook for Nonprofits, aims to help organizations by making it easier for nonprofits to set up and manage a Facebook page….Read more…

REPORT: Creating Better Donor Relationships

January 14, 2016 — 

It’s not easy to build lifelong donor relationships. Doing so requires a commitment to change your fundraising culture by moving past outdated methods and toward a more comprehensive view of donor relationships. It can sometimes be a daunting prospect to shift from…Read more…

Creating Nonprofit Visual Impact

November 23, 2015 — 

Hack your nonprofit’s “elevator pitch” with visuals to attract donors more quickly and effectively. In today’s high-speed world, attention spans are shorter than ever. (Even shorter than that of a goldfish.) Nowadays, instead of getting our news the old-fashioned way — 60 Minutes,…Read more…

The Generous Generation: Millennials & Nonprofits

October 27, 2015 — 

It’s tempting for nonprofits to court Millennials. For starters, there are over 80 million of them. In fact, 2015 marks the first year that Millennials outnumber Baby Boomers as the largest living American generation. Earlier this year, they surpassed Generation X to become…Read more…

3 Keys to Getting Along with Search Engines

October 9, 2015 — 

“How much am I going to have to pay to be number one in search results?” Unfortunately, that was not a rhetorical question. Nor was it sarcasm. That was a real question I recently heard a business person ask a web…Read more…

Microsoft Wins CRM Magazine Market Leader Awards

August 21, 2015 — 

Microsoft Dynamics wins CRM Magazine Market Leader Awards in Enterprise CRM, Midmarket CRM, Small Business CRM, and Sales Force Automation categories. StratusLIVE for Fundraisers is built on the Microsoft Dynamics CRM platform for many good reasons. And we’re not alone…Read more…

5 Fundraising Lessons from 2016 Presidential Candidates

July 24, 2015 — 

While most nonprofits can’t enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Elections Commission, over $400 million has already…Read more…

Don Draper is Dead. Long Live the Marketing Technologist!

November 19, 2014 — 

No, this isn’t a spoiler for the TV show “Mad Men.” This is a wake-up call to all nonprofit marketers who are still using tired techniques that should have already gone the way of shag carpeting and three-martini lunches. Even though…Read more…

Are You Sabotaging Your Nonprofit’s Website?

September 12, 2014 — 

All nonprofits try to make their websites the best that they can be. And why not? It’s the nonprofit organization’s outward representation, arguably the most important marketing tool available, the “face” it presents to the rest of the world that conveys a nonprofit’s mission…Read more…