Tag Archives: Relationships

The Best Practice Fundraisers Aren’t Practicing

November 26, 2015 — 

There are many obstacles to overcome to become a master fundraiser. But the biggest roadblock for many is fear. Fear of failure. Fear of alienating your donors. Fear of being perceived as something you are not. Fear of rejection. Thankfully, there…Read more…

How To Win Giving Tuesday

November 17, 2015 — 

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti “Black Friday”. Taking place the Tuesday following Thanksgiving, Giving Tuesday taps into the backlash against the commercialization of…Read more…

The Care & Feeding of Major Donors

November 11, 2015 — 

However you define them, major donors mean big business for nonprofits. This is why major donors can often seem intimidating to many fundraisers, even seasoned development officers with great track records. But it doesn’t have to be this way! Read on for…Read more…

Giving Preferences Drive Fundraising Methods

October 29, 2015 — 

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a large publishing company that distributed to hundreds of markets nationwide….Read more…

3 Brand Building Rules for Successful Nonprofits

October 28, 2015 — 

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. As we got deeper into the project, it…Read more…

The Generous Generation: Millennials & Nonprofits

October 27, 2015 — 

It’s tempting for nonprofits to court Millennials. For starters, there are over 80 million of them. In fact, 2015 marks the first year that Millennials outnumber Baby Boomers as the largest living American generation. Earlier this year, they surpassed Generation X to become…Read more…

Beyond RFM: Constituent Analytics

September 17, 2015 — 

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. These three metrics have been drilled into the heads of fundraisers since the early days of nonprofits and fundraising organizations—but what worked in decades past is no longer…Read more…

Prescriptive Analytics: Using Data to Make Great Decisions

August 28, 2015 — 

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results….Read more…

5 Fundraising Lessons from 2016 Presidential Candidates

July 24, 2015 — 

While most nonprofits can’t enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Elections Commission, over $400 million has already…Read more…

The 2 Most Important Ingredients For Nonprofit Success

July 14, 2015 — 

Former GE CEO Jack Welch shares his tips for success—tips that can lead to nonprofit success, too. Savvy nonprofit leaders understand that knowledge and inspiration can come from anywhere, especially the private sector. And when it comes to words of wisdom, there are…Read more…

4 Questions To Answer Before Integrating Your Online Donation Page

August 18, 2014 — 

Get the most out of your existing data: integrate your online fundraising and donation tools to your database. The importance of having one single database for all of your constituent related data cannot be overstated. From marketing integration to campaign…Read more…