Giving Tuesday, CSR, and Your Year-End Plan

BLOG_Giving_Tuesday_InstagramGiving Tuesday is a reminder of how vital our nonprofits are to the communities we choose to live and expand our businesses. We are especially reminded of this as 2019 comes to a close. It is a common understanding that community involvement is a critical factor in the success of our business; it’s difficult to thrive in a stagnant place. This belief is a fundamental reason why companies strive to make an impact on their communities through CSR programs. The end of the year is a great time to look at your company’s overall efforts.

Now that Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday have all passed, many have spent a fair amount financially during this time. We thought you might appreciate some tips that you can use for Giving Tuesday and beyond.

Here are some ways that your company can embrace Giving Tuesday AND extend that goodwill through the rest of the year.
  1. Encourage your team to volunteer: Do you have a Volunteer Time Off (VTO) policy? Are there some group efforts you can put together to benefit your community? Volunteering as a team not only benefits the recipients but helps to build a stronger company culture.
  2. Remind your employees about your existing year-round giving campaigns.
  3. Dedicate a special Matching Gift incentive for donations made through the end of the year.
  4. Poll your employees on what organization they want to support together with your company. Think of a local giving tree, adopting a family, or sponsoring a food pantry.

Giving Tuesday is a great time to remember the organizations and causes in your community that impact all of those in need. It is important to focus beyond just one day. Your Giving Tuesday and 2019 CSR Wrap Up should look at the whole giving season. That way you can meet your employees where they are at this busy time of year and help them to achieve the good they want during this time.


Posted by Alyssa Pacheco

Alyssa Pacheco is a Digital Marketing Manager, Nonprofit Solutions at StratusLIVE. She has three years of marketing and communications experience within the technology sector, along with four years of direct nonprofit fundraising experience. “I genuinely enjoy sharing the significant benefits that technology plays for nonprofit organizations in their social good efforts.”



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