Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits
In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s release by IT company SimilarWeb, Pokémon Go isn’t just a popular app. It’s the biggest mobile game the country has ever seen.