Nonprofit Donor Communication: Stop Summer Slide


The dog days of summer.

While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star".

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5 Tips for Election Year Fundraising

Are donors more cash-strapped during an election year? Survey says...

Now that the national nominating conventions are over for the country's two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns.

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Catch 'Em All: Pokémon Go for Nonprofits

Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits

In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s release by IT company SimilarWeb, Pokémon Go isn’t just a popular app. It’s the biggest mobile game the country has ever seen.

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Assessing Charity Navigator's New Ranking System

New nonprofit rating system changes evaluation methods for revenue and administrative costs

Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1.

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Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy

The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world.

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What CSR Means For Nonprofits

Good deeds are good for business.

Corporate social responsibility (CSR, also called corporate citizenship, responsible business, corporate responsibility & sustainability, etc.) is a form of corporate self-regulation which is natively integrated into the business model.

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LinkedIn Acquisition Will Boost Microsoft CRM Dominance


LinkedIn acquisition fuels Microsoft's expansion by introducing natively integrated social, analytics, and more

Just last week, Microsoft announced they would be acquiring professional social network LinkedIn for $26.2 billion, the largest acquisition in the company's history.

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Free Software: Too Good to Be True

Free software may cost more than you think.

Imagine you're in the market to buy a car. When doing research, what do you look for?

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How to Define + Measure Social Impact

americascharities-metrics-guide_blogpostWhen measuring social impact, actions speak louder than words.

Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community.

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Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.

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