Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits

In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s release by IT company SimilarWeb, Pokémon Go isn’t just a popular app. It’s the biggest mobile game the country has ever seen.

2015 was a very good year for Microsoft Office 365 — as well as for products and applications that leverage Office, such as StratusLIVE! — thanks in large part to the boom in adoption rates for cloud computing among businesses and nonprofits.

As more companies embrace the cloud, Microsoft emerges as the leader among cloud apps for business.

When the founders of StratusLIVE chose Microsoft Dynamics CRM as the platform on which we built our award-winning nonprofit software, it was following extensive research into Microsoft's capabilities, functionality, integration, and vision.