However you define them, major donors mean big business for nonprofits.Read more
Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”.Read more
There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax.Read more
While most nonprofits can't enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls.
According to the Federal Elections Commission, over $400 million has already been raised so far this election cycle by all candidates combined, including Super PAC funds.Read more
For donations on demand – go where the money is!
Donors may have many reasons for choosing to give "on the go" instead of via direct mail, in person, or at their computer.Read more
Tell your community of supporters about your campaign & ask them to share with their friends.
Just as community involvement is a key aspect of your nonprofit, so should social media be an integral part of your nonprofit's fundraising efforts. People and businesses choose to give money to charity for a variety of reasons.Read more
People give to people.
Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about relationships.Read more
To get the best responses, you must know how to ask the right questions.
Smart businesses know that when they take the time to get to know their customers, they often become customers for life. The same principle applies to your nonprofit organization’s relationships with its constituents. There are certain fundamentals which can be used to improve any donor relationship.Read more
Is your nonprofit ready for the donor data revolution?
We've all heard how important "big data" is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data analysis that is transforming the way businesses and nonprofits operate.Read more