The Care & Feeding of Major Donors

However you define them, major donors mean big business for nonprofits.

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3 Brand Building Rules for Successful Nonprofits

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”.

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Beyond RFM: Constituent Analytics

Discover how to identify, evaluate, and motivate your donors 

Recency. Frequency. Monetary value. The all-powerful RFM.

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Use This Checklist To Help Donors Get The Message

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax.

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5 Fundraising Lessons from 2016 Presidential Candidates

While most nonprofits can't enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls.

According to the Federal Elections Commission, over $400 million has already been raised so far this election cycle by all candidates combined, including Super PAC funds.

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Is Your Nonprofit Ready For Mobile Giving?

For donations on demand – go where the money is! 

Donors may have many reasons for choosing to give "on the go" instead of via direct mail, in person, or at their computer.

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Why Do People Give To Charity? (Hint: It Pays To Tell A Friend)

Tell your community of supporters about your campaign & ask them to share with their friends.

Just as community involvement is a key aspect of your nonprofit, so should social media be an integral part of your nonprofit's fundraising efforts. People and businesses choose to give money to charity for a variety of reasons.

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5 Principles for Building Strong Donor Relationships

People give to people.

Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about relationships.

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3 Questions to Better Donor Relationships

To get the best responses, you must know how to ask the right questions.

Smart businesses know that when they take the time to get to know their customers, they often become customers for life. The same principle applies to your nonprofit organization’s relationships with its constituents. There are certain fundamentals which can be used to improve any donor relationship.

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How Are Nonprofits Using Business Intelligence?

Is your nonprofit ready for the donor data revolution?

We've all heard how important "big data" is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data analysis that is transforming the way businesses and nonprofits operate.

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