Discover how to identify, evaluate, and motivate your donors Recency. Frequency. Monetary value. The all-powerful RFM. Read more

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. Read more

For donations on demand – go where the money is! Donors may have many reasons for choosing to give "on the go" instead of via direct mail, in person, or at their computer. Read more

Tell your community of supporters about your campaign & ask them to share with their friends. Just as community involvement is a key aspect of your nonprofit, so should social media be an integral part of your nonprofit's Read more

People give to people. Everything in your organization should revolve around building stronger relationships. From your staff, to your board, to your donors, to your corporate sponsors, everything should be about Read more

To get the best responses, you must know how to ask the right questions. Smart businesses know that when they take the time to get to know their customers, they often become customers for life. The same principle applies to Read more

Is your nonprofit ready for the donor data revolution? We've all heard how important "big data" is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is Read more

Remove barriers to online donation and make giving as simple as possible. Everyone has heard “follow the money,” implying that if you pay greater attention to where the money is coming from and where it’s going, you will Read more