As we reflect upon this past year (and our most viewed blog content), it’s clear four key themes captured the attention of nonprofit fundraisers and marketers. These themes – digital engagement and personalization, data Read more

In 1996, Bill Gates wrote an essay called “Content is King.” In it, he discusses the potential of the internet to ignite a substantial increase in content creation and new revenue streams. Over 25 years later, his assessment Read more

In business, digital engagement is closely aligned with customer engagement. Today’s consumers expect excellent service that is personalized to their needs. If they share data with the businesses they support, they expect Read more

Employee giving campaigns managed underneath Corporate Social Responsibility (CSR) programs translate an employee’s philanthropic passions into impact. These campaigns provide meaning to the workplace and demonstrate a Read more

Today’s social and environmental challenges require cross-sector collaboration to drive effective and meaningful change. Corporate-nonprofit partnerships through initiatives such as Corporate Social Responsibility (CSR) Read more

One solution for event management. A different solution for peer-to-peer fundraising. Yet another solution for marketing. Does this nonprofit technology mishmash sound familiar? Read more

Donor activation is critical for a successful peer-to-peer fundraising campaign. In this post, we’ll outline three audiences to target for your next peer-to-peer campaign. We’ll also provide suggestions to encourage your Read more

Donor-centric fundraising is not a new phenomenon. Popularized by the fundraising expert, Penelope Burke, donor-centric fundraising responds to donor needs while it increases donor loyalty and gift amount. Read more

To accurately set expectations and goals for future fundraising initiatives, it’s important to evaluate your campaign history and create a habit of data analysis. This approach along with identifying trends both within and Read more

The age of the digital donor is upon us. This progression presents opportunities and challenges for the nonprofit industry. Those organizations that peek into the future to identify trends and remain relevant will more aptly Read more