If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing. Read more

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Read more

The topic of address verification is unlikely to become the Next Big Thing™ everyone talks about when they go out with their friends on the weekends. Read more

It's not easy to build lifelong donor relationships. Read more

Gain insight into your nonprofit decisions with facts and figures, not guesses. Recently, I was having a conversation with an acquaintance of mine who happens to be the Chief Operating Officer of a midsize nonprofit. We were Read more

It's tempting for nonprofits to court Millennials. Read more

In the early days of the California gold rush, Americans with urgent messages for the western frontier were confronted with a problem. Read more

Discover how to identify, evaluate, and motivate your donors Recency. Frequency. Monetary value. The all-powerful RFM. Read more

New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are 'must-have' features and which are Read more

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is Read more