Building Lifetime Donors

What's in it for me?

In this "what's in it for me" world, you can usually tell when someone only wants something from you.
Well, guess what. So can donors.

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[REPORT] The Nonprofit Overhead Disconnect

The nonprofit overhead debate rages on as organizations and their rating agencies take a closer look at what it means to be an effective nonprofit.

 In 2013, three major agencies that evaluate and serve the nonprofit industry co-authored an open letter to the American donor. GuideStar, Charity Navigator, and the BBB Giving Alliance wanted to address "the false conception that financial ratios are the sole indicator of nonprofit performance".

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Nonprofit Donor Communication: Stop Summer Slide


The dog days of summer.

While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star".

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5 Tips for Election Year Fundraising

Are donors more cash-strapped during an election year? Survey says...

Now that the national nominating conventions are over for the country's two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns.

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Catch 'Em All: Pokémon Go for Nonprofits

Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits

In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s release by IT company SimilarWeb, Pokémon Go isn’t just a popular app. It’s the biggest mobile game the country has ever seen.

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Assessing Charity Navigator's New Ranking System

New nonprofit rating system changes evaluation methods for revenue and administrative costs

Earlier this year, Charity Navigator announced it would be introducing a new charity rating methodology, dubbed CN 2.1.

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Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy

The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world.

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Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.

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Nonprofit Advocacy Done Right

Pause a moment to reflect on your nonprofit's mission.

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STUDY: Growth Trends in Fundraising

A new study was recently released that highlights growth trends in online fundraising, advocacy, and nonprofit organizing.

The 10th annual M+R Benchmarks Study, dubbed “Benchmarks X”, examines growth trends in 2015 data collected from over 100 organizations across multiple sectors of the nonprofit industry.

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