"Failing to plan is planning to fail."Read more
Workplace giving serves as the fundraising backbone of many nonprofit organizations. Indeed, the solvency of many federated funds depend on it. Some companies choose run their own workplace giving campaigns while others partner with local nonprofits to help handle the logistics.Read more
Gain insight into your nonprofit decisions with facts and figures, not guesses.
Recently, I was having a conversation with an acquaintance of mine who happens to be the Chief Operating Officer of a midsize nonprofit. We were discussing the intersection of donor acquisition and data.Read more
There are many obstacles to overcome to become a master fundraiser.Read more
Donors will tell you how they want to give. Your nonprofit needs to listen.
Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a large publishing company that distributed to hundreds of markets nationwide.
When I joined the company, they were in the process of converting the advertising for these publications (a.k.a. the business bread-and-butter) from print to digital.