When Mark Zuckerberg and his wife Dr. Priscilla Chan welcomed their first child, Maxima Chan Zuckerberg, into the world last month it was not only a momentous occasion for the famous young family, but the presumed catalyst Read more

Tech giant reaffirms commitment to philanthropic mission with launch of new organization  Microsoft is known for its charitable programs, mainly thanks to the ongoing work of the Bill & Melinda Gates Foundation. Read more

There are many obstacles to overcome to become a master fundraiser. Read more

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday". Taking place the Tuesday following Thanksgiving, Giving Read more

However you define them, major donors mean big business for nonprofits. Read more

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of Read more

"How much am I going to have to pay to be number one in search results?" Unfortunately, that was not a rhetorical question. Nor was it sarcasm. That was a real question I recently heard a business person ask a web Read more

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. Read more

New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are 'must-have' features and which are Read more

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is Read more