Good planning is the foundation of good fundraising. Far too many non-profits “fly by the seat of the pants” when it comes to fundraising. They try to do too much, they incorporate every idea they get from their board, management, and major donors, and they fail to evaluate the return on investment for their various fundraising programs. This leads to staff and board burnout, donor fatigue, and a feeling that there’s got to be a better way to fundraise.Read more
Are donors more cash-strapped during an election year? Survey says...
Now that the national nominating conventions are over for the country's two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns.Read more
Free software may cost more than you think.
Imagine you're in the market to buy a car. When doing research, what do you look for?Read more
If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.Read more
Earlier this month, a new Facebook site geared toward nonprofits debuted to fanfare and media exposure.Read more
Workplace giving serves as the fundraising backbone of many nonprofit organizations. Indeed, the solvency of many federated funds depend on it. Some companies choose run their own workplace giving campaigns while others partner with local nonprofits to help handle the logistics.Read more
There are many obstacles to overcome to become a master fundraiser.Read more