The Best Practice Fundraisers Aren't Practicing

There are many obstacles to overcome to become a master fundraiser. Read more

How To Win Giving Tuesday

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday". Taking place the Tuesday following Thanksgiving, Giving Read more

The Care & Feeding of Major Donors

However you define them, major donors mean big business for nonprofits. Read more

Giving Preferences Drive Fundraising Methods

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of Read more

3 Brand Building Rules for Successful Nonprofits

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. Read more

The Generous Generation: Millennials & Nonprofits

It's tempting for nonprofits to court Millennials. Read more

Beyond RFM: Constituent Analytics

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. Read more

Prescriptive Analytics: Using Data to Make Great Decisions

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is Read more

5 Fundraising Lessons from 2016 Presidential Candidates

While most nonprofits can't enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls. According to the Federal Read more

The 2 Most Important Ingredients For Nonprofit Success

Former GE CEO Jack Welch shares his tips for success—tips that can lead to nonprofit success, too. Savvy nonprofit leaders understand that knowledge and inspiration can come from anywhere, especially the private sector. Read more