It's not easy to build lifelong donor relationships. Read more

When Mark Zuckerberg and his wife Dr. Priscilla Chan welcomed their first child, Maxima Chan Zuckerberg, into the world last month it was not only a momentous occasion for the famous young family, but the presumed catalyst Read more

There are many obstacles to overcome to become a master fundraiser. Read more

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday". Taking place the Tuesday following Thanksgiving, Giving Read more

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a Read more

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. Read more

It's tempting for nonprofits to court Millennials. Read more

Discover how to identify, evaluate, and motivate your donors Recency. Frequency. Monetary value. The all-powerful RFM. Read more

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is Read more

Instead of having to "do more with less," here's how your nonprofit can better allocate resources to "do more with more." Since the Great Recession, nonprofit organizations have grown in both size and number. Donation Read more