We Have A Winner!

Congratulations, Jim!

Jim Travers from United Way of Greater New Haven is the winner of the $100 Visa gift card giveaway!

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5 Biggest Benefits of Bulldozing Your Data Silos

Nobody likes silos—well, except maybe farmers.

Many nonprofit organizations continue to put information into silos. We call these disconnected applications "point solutions": one product for marketing, another for volunteer and event management, and something else for donor profiles.

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Don Draper is Dead. Long Live the Marketing Technologist!

No, this isn't a spoiler for the TV show "Mad Men."

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Is Your Nonprofit Ready For Mobile Giving?

For donations on demand – go where the money is! 

Donors may have many reasons for choosing to give "on the go" instead of via direct mail, in person, or at their computer.

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Why Do People Give To Charity? (Hint: It Pays To Tell A Friend)

Tell your community of supporters about your campaign & ask them to share with their friends.

Just as community involvement is a key aspect of your nonprofit, so should social media be an integral part of your nonprofit's fundraising efforts. People and businesses choose to give money to charity for a variety of reasons.

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