How To Win Giving Tuesday

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday". Taking place the Tuesday following Thanksgiving, Giving Read more

Giving Preferences Drive Fundraising Methods

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a Read more

3 Brand Building Rules for Successful Nonprofits

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. Read more

The Generous Generation: Millennials & Nonprofits

It's tempting for nonprofits to court Millennials. Read more

3 Keys to Getting Along with Search Engines

"How much am I going to have to pay to be number one in search results?" Unfortunately, that was not a rhetorical question. Nor was it sarcasm. That was a real question I recently heard a business person ask a web Read more