The 10th annual M+R Benchmarks Study, dubbed “Benchmarks X”, examines growth trends in 2015 data collected from over 100 organizations across multiple sectors of the nonprofit industry.
"Benchmarks X" was compiled by digital consulting firm M+R, in partnership with the Nonprofit Technology Enterprise Network (NTEN).
"Benchmarks X" analyzed more than 2.8 billion email messages sent to more than 69 list subscribers; $481 million in online donations from more than 13 million online gifts, and 8.2 million advocacy actions.
Here are just a few key points from the study:
For every 1,000 email subscribers, the average nonprofit counts 355 Facebook fans, 132 Twitter followers, and 19 Instagram followers.
To find out about more growth trends, you can download the full study for free at www.mrbenchmarks.com.