Donor-centric fundraising is not a new phenomenon. Popularized by the fundraising expert, Penelope Burke, donor-centric fundraising responds to donor needs while it increases donor loyalty and gift amount.
In the all-digital world, this approach to fundraising is really the only approach. With ample ways for donors to involve themselves in social good either through the 1.5 million nonprofit organizations in the United States, social enterprises, or other means, it’s critical that nonprofits center their fundraising and donor engagement activities around the donor.
So, what does today’s donor expect?
By offering your donors multiple giving modes to either donate, volunteer, or register for an event, you encourage them to create their own giving adventures. These opportunities create a tailored, meaningful experience that provide your organization with helpful data points.
Some of these giving modes include:
Personalized giving opportunities can mean localized opportunities. According to the Chronicle of Philanthropy, millennials in particular are enthused by personalized content.
Here are a few ideas to put this into practice:
Donor-centric fundraising feeds into the donor’s positive sense of self. After giving, a donor may want to share with his or personal networks about this impact. This contributes to his or her personal brand as a good corporate citizen.
On each of your online donation pages, offer a social share – that way your organization can spread your messaging to new networks.
Donor-centric fundraising is the way forward. By offering these new ways to engage your donors, you respond to their needs and keep them interested in your organization for future involvement.