Kelly Perry

Recent Posts

Three Common Questions about Monthly Giving Programs

As the demand upon the nonprofit industry’s services increases, nonprofits need a steady revenue stream upon which they can rely. Although labor-intensive to establish, a monthly giving program can serve that purpose. In Read more

Relational Fundraising: The Cornerstone to a Recurring Giving Program

The 2021 Nonprofit Leadership Impact Study by NonProfit PRO is out. One of the key findings indicates an important shift in fundraising strategy nonprofit organizations must consider: Read more

Five Point Checklist for an Optimized Online Donation Page

According to the public relations agency, M+R, in 2020, organic website traffic comprised 42% of all nonprofit website traffic. Of those organic visitors, only .08% donated, resulting in the average revenue generated by an Read more

How to Develop Interconnected Nonprofits in the All-Digital World

With a multitude of online platforms to monitor, along with a variety of constituents to engage, it’s enough to make even the most dynamic nonprofit leader feel withdrawn. This begs the question: “In a time when we are all Read more

Looking Ahead: Nonprofit Technology Trends in 2021

This past year transformed how nonprofit organizations fundraise, organize, and collaborate. Despite the difficulties in securing funding, 2020 challenged organizations to explore new strategies, leverage new digital tools, Read more

Servant Leadership: What’s Needed from Nonprofit Leaders Now

Arguably this year, organizational leaders faced challenges never before seen. Nonprofit leaders in particular juggled lost fundraising revenue, a transition to remote or semi-remote work, and stale campaign engagement. With Read more

The Evolving Digital Nonprofit Technology Landscape

Last month, Forbes posted an article titled “Why Enterprise Software Will Be Forever Changed.” Within the article, software executives commented on the future of technology. One of these executives, Adam Mansfield, the Read more

Effective Change Management Practices

There’s change management, and then there’s change management in a crisis. Many of us wish we would have been prepared for COVID-19. We would have tested whether or not our VPNs worked from home. We would have finally Read more

The Time for Digital Transformation is Now

Seth Godin wrote the following blog post earlier this month which prompted internal conversation surrounding change management and digital transformation within the nonprofit industry: Read more

Virtual Fundraising in the Time of Social Distancing

Virtual fundraising is the new norm for nonprofit organizations. Beyond merely converting in-person events to virtual ones, nonprofits must consider how to create engaging, transformative experiences.  Read more