Optimizing Healthcare Philanthropy: 6 Essential Software Features

In the ever-evolving landscape of healthcare philanthropy, the role of technology has become increasingly crucial. Nonprofit hospitals and healthcare foundations are continually seeking innovative ways to streamline their operations, nurture grateful patient programs, and engage their communities. To meet these challenges, here are six essential software features that can make a significant difference in healthcare philanthropy efforts.

Engagement Scoring

Engagement scoring helps you understand and classify donors based on their level of interaction and interest. By assigning a value to different donor activities, you categorize your donors, enabling personal and fulfilling experiences. These activities may include attending a gala, participating in a walk-a-thon, or giving a certain number of gifts. Every institution should develop their own parameters based on which activities they consider most important.

Beyond these donor interactions, it’s important to understand the personal motivations behind a constituent's engagement. This provides valuable insights into how and where to effectively engage with them.

With a tailored engagement scoring strategy, you strengthen donor relationships and drive continued support for your healthcare mission.

Interest Scoring

Understanding your donors' specific interests and passions is key to engaging them effectively. Through data collection via surveys, meetings, online forms, or engagement (donations or event participation), your organization gathers information on your constituents' interests. These interests may be related to medical research, pediatric care, mental health initiatives, or any other program your organization offers. Armed with this information, you can craft personalized appeals that speak directly to their passions, increasing the likelihood of their support. For example, let's say one of your donors scores highly for her interest in medical research. She should then receive updates on medical research breakthroughs or speaking events.

Wealth Scoring

Wealth scoring provides valuable insights into your donors' financial capacity to give. It assesses their ability and likelihood to make substantial contributions, helping you prioritize your fundraising efforts. This tool ensures that you are directing your resources towards donors who have the capacity to make a significant impact on your healthcare foundation.

Keep in mind wealth scoring is only one indicator of a donor's propensity to give. Organizations should also consider other factors including: gifts to other nonprofits, passion for your cause, and overall involvement with nonprofits. Using wealth scoring along with other measures provides a more holistic understanding of a donor's willingness to engage with your organization. 

Peer-to-Peer Fundraising

Harnessing the power of your community is a potent strategy. Peer-to-peer fundraising capabilities present within digital engagement platforms like StratusLIVE Ignite empower your supporters to create fundraising campaigns, galvanizing support for your healthcare mission. Whether it's a group of grateful patients wanting to express their gratitude or a student group eager to rally behind front-line workers, peer-to-peer fundraising enables your supporters to become advocates and champions of your cause.

Moves Management

In the world of healthcare philanthropy, managing relationships with major donors and planned giving prospects is a meticulous process. Moves management processes are designed to help healthcare organizations navigate this complex journey. It enables you to track and strategize each step in the donor cultivation process systematically, so you can ensure you work strategically toward your goal for each prospect. 

Moves Management BenefitsWith moves management capabilities, you can:

  • Set Clear Goals: Define your objectives for each major donor or planned giving prospect, whether it's securing a significant donation or establishing a legacy gift.

  • Create Customized Strategies: Tailor your engagement strategies for each donor based on their history, interests, and contributions.

  • Track Progress: Monitor the progress of each donor's cultivation journey, from initial contact to solicitation and stewardship.

  • Facilitate Collaboration: Ensure seamless collaboration among your fundraising team members, so everyone is on the same page regarding donor interactions and strategies.

  • Automate Reminders: Receive automated reminders for follow-up actions and tasks, ensuring that critical steps in the cultivation process aren't overlooked.

Incorporating moves management into your fundraising toolkit streamlines the major and planned giving process, helping you build strong, lasting relationships with donors and secure the vital support needed to advance your healthcare mission. 

Donor Management

Efficient donor management systems are the backbone of successful healthcare philanthropy. Without one comprehensive, CRM system it is nearly impossible for healthcare organizations to track engagement, wealth, and interest scores while facilitating individual, planned, and major gift fundraising initiatives

These systems such as StratusLIVE 365 allow you to maintain comprehensive donor profiles, track interactions, and manage contributions seamlessly. With modern donor management software, all your donor information is centralized and easily accessible to track your fundraising. 

In conclusion, the landscape of healthcare philanthropy is evolving, and embracing technology is essential for staying ahead. These six software feature essentials - engagement scoring, wealth scoring, interest scoring, peer-to-peer fundraising, moves management, and donor management - can elevate your healthcare foundation's ability to connect, engage, and make a lasting impact on your community.

Ready to empower your healthcare mission and donor gratitude journey?  

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Posted by Kelly Perry

Kelly Perry is a Senior Digital Marketing Manager, Nonprofit Solutions at StratusLIVE. She has over ten years marketing and communications experience within nonprofit technology and the publishing industries.