Building Lifetime Donors

What's in it for me?

In this "what's in it for me" world, you can usually tell when someone only wants something from you.
Well, guess what. So can donors.

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Nonprofit Donor Communication: Stop Summer Slide


The dog days of summer.

While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star".

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Catch 'Em All: Pokémon Go for Nonprofits

Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits

In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s release by IT company SimilarWeb, Pokémon Go isn’t just a popular app. It’s the biggest mobile game the country has ever seen.

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Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy

The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world.

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How to Define + Measure Social Impact

americascharities-metrics-guide_blogpostWhen measuring social impact, actions speak louder than words.

Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community.

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Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.

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Storytelling Success: HONY

You already know that storytelling is an amazingly effective tool to get donors to connect to your cause and your mission.

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Red Nose Day is Back to Fight Childhood Poverty

Red Nose Day celebrates its second annual U.S. fundraising drive with big names and big laughs

Childhood poverty is a heartbreaking reality for thousands of children in this country and millions across the globe.
Luckily, Red Nose Day is once again here to help!

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'Stamp Out Hunger' Food Drive this Saturday


Leave bags of non-perishable food by your mailbox this Saturday, May 14th for the USPS Stamp Out Hunger food drive.


Every year, on the second Saturday in May, letter carriers in more than 10,000 cities and towns across America collect non-perishable food items donated by their postal customers in the National Association of Letter Carriers (NALC) Stamp Out Hunger food drive, the largest one-day food drive in the nation.

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Nonprofit Advocacy Done Right

Pause a moment to reflect on your nonprofit's mission.

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