By now, most nonprofits have taken the necessary steps towards establishing their brand. Let's take a moment to revisit what a brand truly encompasses. A brand is not limited to just a logo or a set of colors; it is an Read more

Authenticity, purpose, and connection… these themes were reflected in our most read blog posts published this year. Read more

One of the key findings in the 2021 Nonprofit Leadership Impact Study indicates an important shift in fundraising strategy nonprofit organizations must consider: Read more

What's in it for me? In this "what's in it for me" world, you can usually tell when someone only wants something from you. Well, guess what. So can donors. Read more

The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also Read more

Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the Read more

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the Read more

When measuring social impact, actions speak louder than words. Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community. Read more

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing. Read more

You already know that storytelling is an amazingly effective tool to get donors to connect to your cause and your mission. Read more