Transforming Direct Mail Fundraising: From Junk to Gem

In an era where digital communication reigns supreme, the relevance of direct mail as a fundraising tool has been hotly debated. Many have predicted its demise, overtaken by the immediacy and convenience of digital channels. Read more

The Power of Email Marketing for Nonprofits

Email marketing enables you to deliver personalized content, straight to a subscriber’s inbox. Using email marketing to engage donors, volunteers, and stakeholders, you can foster strong relationships, increase awareness, Read more

Leveraging Data to Inform Content Strategy for Nonprofits

In 1996, Bill Gates wrote an essay called “Content is King.” In it, he discusses the potential of the internet to ignite a substantial increase in content creation and new revenue streams. Over 25 years later, his assessment Read more

Transform your Nonprofit's Fundraising and Marketing for a Donor-First Digital Revolution

In 2020, many nonprofits converted their marketing, fundraising, and operations functions into an all-digital environment instantaneously. Before you move full speed ahead into the remainder of 2021, it’s important to Read more

Blog Series: Level-Up Your Fundraising, Direct Mail Audience

Welcome to part 3 of our blog series, "Level-Up Your Fundraising." We've put together this 11 part series to help you maximize your fundraising revenue. These tips span the most common strategies used by organizations to Read more

STUDY: Growth Trends in Fundraising

A new study was recently released that highlights growth trends in online fundraising, advocacy, and nonprofit organizing. The 10th annual M+R Benchmarks Study, dubbed “Benchmarks X”, examines growth trends in 2015 data Read more

REPORT: Creating Better Donor Relationships

It's not easy to build lifelong donor relationships. Read more

Intuition Versus Insight

Gain insight into your nonprofit decisions with facts and figures, not guesses. Recently, I was having a conversation with an acquaintance of mine who happens to be the Chief Operating Officer of a midsize nonprofit. We were Read more

Creating Nonprofit Visual Impact

Hack your nonprofit's "elevator pitch" with visuals to attract donors more quickly and effectively. Read more

The Generous Generation: Millennials & Nonprofits

It's tempting for nonprofits to court Millennials. Read more