Are donors more cash-strapped during an election year? Survey says...

Now that the national nominating conventions are over for the country's two largest political parties, many nonprofits are left wondering how the coming general election will shape their own fundraising campaigns.

Red Nose Day celebrates its second annual U.S. fundraising drive with big names and big laughs

Childhood poverty is a heartbreaking reality for thousands of children in this country and millions across the globe.
Luckily, Red Nose Day is once again here to help!

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits

By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Project.

It's not easy to build lifelong donor relationships.

There are many obstacles to overcome to become a master fundraiser.

Hack your nonprofit's "elevator pitch" with visuals to attract donors more quickly and effectively.

However you define them, major donors mean big business for nonprofits.

Donors will tell you how they want to give. Your nonprofit needs to listen.

Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of a large publishing company that distributed to hundreds of markets nationwide.
When I joined the company, they were in the process of converting the advertising for these publications (a.k.a. the business bread-and-butter) from print to digital.

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”.

Discover how to identify, evaluate, and motivate your donors 

Recency. Frequency. Monetary value. The all-powerful RFM.