Free Software: Too Good to Be True

Free software may cost more than you think.

Imagine you're in the market to buy a car. When doing research, what do you look for?

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Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.

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Wounded Warrior Heats Up the Overhead Debate

Wounded Warrior Project reveals how criticism over spending and overhead costs could threaten more nonprofits


By now, chances are good that you have probably heard about the shakeup earlier this month at The Wounded Warrior Project.

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Address Verification Quick Sheet

The topic of address verification is unlikely to become the Next Big Thing™ everyone talks about when they go out with their friends on the weekends.

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REPORT: Creating Better Donor Relationships

It's not easy to build lifelong donor relationships.

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Intuition Versus Insight

Gain insight into your nonprofit decisions with facts and figures, not guesses. 

Recently, I was having a conversation with an acquaintance of mine who happens to be the Chief Operating Officer of a midsize nonprofit. We were discussing the intersection of donor acquisition and data.

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The Care & Feeding of Major Donors

However you define them, major donors mean big business for nonprofits.

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The Generous Generation: Millennials & Nonprofits

It's tempting for nonprofits to court Millennials.

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Nonprofits And New Technology

In the early days of the California gold rush, Americans with urgent messages for the western frontier were confronted with a problem.

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Beyond RFM: Constituent Analytics

Discover how to identify, evaluate, and motivate your donors 

Recency. Frequency. Monetary value. The all-powerful RFM.

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