Nonprofit Donor Communication: Stop Summer Slide


The dog days of summer.

While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star".

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Catch 'Em All: Pokémon Go for Nonprofits

Game app Pokémon Go is revolutionizing marketing for businesses and nonprofits

In just a few weeks, Pokémon Go has already rewritten the rules of what a mobile app game can do. Using augmented reality (AR) technology, the app requires players (known in the game as Pokémon trainers) to travel to real-world locations to locate and virtually “capture” Pokémon, cartoon critters from the eponymous 1990s television series. When the game launched in the United States on July 7, few could have anticipated just how massive its popularity would become. According to data gathered just days after the game’s release by IT company SimilarWeb, Pokémon Go isn’t just a popular app. It’s the biggest mobile game the country has ever seen.

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Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.

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HR Panel: Recruiting & Retaining Millennials


Annual luncheon explores best practices for recruiting today's youth

Earlier this month, StratusLIVE was honored to be included among local business leaders gathered at Regent University for their annual luncheon to discuss strategies and best practices for finding, recruiting, and retaining today's talented college graduates.

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New Facebook for Nonprofits Misses The Mark

Earlier this month, a new Facebook site geared toward nonprofits debuted to fanfare and media exposure.

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Creating Nonprofit Visual Impact

Hack your nonprofit's "elevator pitch" with visuals to attract donors more quickly and effectively.

 

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How To Win Giving Tuesday

It may seem hard to believe, but #GivingTuesday is almost here!

Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday".
Taking place the Tuesday following Thanksgiving, Giving Tuesday taps into the backlash against the commercialization of the holiday season that has steadily built up over the last decade.

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3 Brand Building Rules for Successful Nonprofits

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”.

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The Generous Generation: Millennials & Nonprofits

It's tempting for nonprofits to court Millennials.

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5 Fundraising Lessons from 2016 Presidential Candidates

While most nonprofits can't enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls.

According to the Federal Elections Commission, over $400 million has already been raised so far this election cycle by all candidates combined, including Super PAC funds.

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