There is so much data sitting right in front of your eyes. If you work for a non-profit, you probably look at your donor database many times a day, or maybe not. Maybe you have come to love your excel spreadsheet more and more because your database has let you down.Read more
I was recently talking to a long-time friend who is the founder and president of a large electrical distribution company. We covered a lot of topics, and eventually wound up discussing the pros and cons of different types of software.Read more
What's in it for me?
In this "what's in it for me" world, you can usually tell when someone only wants something from you.
Well, guess what. So can donors.
The nonprofit overhead debate rages on as organizations and their rating agencies take a closer look at what it means to be an effective nonprofit.
In 2013, three major agencies that evaluate and serve the nonprofit industry co-authored an open letter to the American donor. GuideStar, Charity Navigator, and the BBB Giving Alliance wanted to address "the false conception that financial ratios are the sole indicator of nonprofit performance".Read more
The dog days of summer.
While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star".Read more
Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy
The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world.Read more
When measuring social impact, actions speak louder than words.
Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community.Read more
If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.Read more
You already know that storytelling is an amazingly effective tool to get donors to connect to your cause and your mission.Read more