Getting the Most Out of Your CRM

I was recently talking to a long-time friend who is the founder and president of a large electrical distribution company. We covered a lot of topics, and eventually wound up discussing the pros and cons of different types of software.

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Building Lifetime Donors

What's in it for me?

In this "what's in it for me" world, you can usually tell when someone only wants something from you.
Well, guess what. So can donors.

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[REPORT] The Nonprofit Overhead Disconnect

The nonprofit overhead debate rages on as organizations and their rating agencies take a closer look at what it means to be an effective nonprofit.

 In 2013, three major agencies that evaluate and serve the nonprofit industry co-authored an open letter to the American donor. GuideStar, Charity Navigator, and the BBB Giving Alliance wanted to address "the false conception that financial ratios are the sole indicator of nonprofit performance".

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Nonprofit Donor Communication: Stop Summer Slide


The dog days of summer.

While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also known as the "dog star".

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Double Opt-In Benefits for Nonprofit Email Marketing

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy

The argument could be made that nowhere is the adage "old habits die hard" more true than in the nonprofit world.

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How to Define + Measure Social Impact

americascharities-metrics-guide_blogpostWhen measuring social impact, actions speak louder than words.

Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community.

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Cause Marketing For Every Nonprofit

If you've ever seen or heard the phrase "a portion of the proceeds will be donated," then you may already familiar with cause marketing.

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Storytelling Success: HONY

You already know that storytelling is an amazingly effective tool to get donors to connect to your cause and your mission.

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Nonprofit Advocacy Done Right

Pause a moment to reflect on your nonprofit's mission.

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How Much is Volunteer Time Worth?

The value of a volunteer hour rose again last year, up 49 cents to $23.56 an hour, continuing the steady upward trend that has been observed each year since volunteer time value was first recorded in 2001, according to Independent Sector (IS).

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