We know you care deeply about your donors and want to ensure that you are appealing to various personas. Over time, strategizing to appeal to your donor personas may make you feel like you have forgotten who the donor is.  Read more

Donor recognition is a critical component to donor retention. It is more expensive to acquire a new donor than it is to retain a current donor. However, beyond dollars and cents, showering donors with love infuses meaning Read more

Authenticity, purpose, and connection… these themes were reflected in our most read blog posts published this year. Read more

There is so much data sitting right in front of your eyes.  If you work for a non-profit, you probably look at your donor database many times a day, or maybe not.  Maybe you have come to love your excel spreadsheet more and Read more

I was recently talking to a long-time friend who is the founder and president of a large electrical distribution company. We covered a lot of topics, and eventually wound up discussing the pros and cons of different types of Read more

What's in it for me? In this "what's in it for me" world, you can usually tell when someone only wants something from you. Well, guess what. So can donors. Read more

The nonprofit overhead debate rages on as organizations and their rating agencies take a closer look at what it means to be an effective nonprofit.  In 2013, three major agencies that evaluate and serve the nonprofit Read more

The dog days of summer. While this phrase conjures up images of fun in the sun and backyard barbecues, it's also synonymous with a period of heat-induced sluggishness that coincides with the heliacal rising of Sirius, also Read more

Improve the quality of your donor data in one easy step by incorporating double opt-in into your email marketing strategy The argument could be made that nowhere is the adage "old habits die hard" more true than in the Read more

When measuring social impact, actions speak louder than words. Nowadays, everyone wants to talk about social impact: helping society, making a difference, giving back to the community. Read more