In the early days of the California gold rush, Americans with urgent messages for the western frontier were confronted with a problem. Read more

Discover how to identify, evaluate, and motivate your donors Recency. Frequency. Monetary value. The all-powerful RFM. Read more

New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are 'must-have' features and which are Read more

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is Read more

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. Read more

Get the most out of your existing data: integrate your online fundraising and donation tools to your database. The importance of having one single database for all of your constituent related data cannot be overstated. From Read more

Is your nonprofit ready for the donor data revolution? We've all heard how important "big data" is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is Read more