Utilizing generative AI might just be the smartest move for your nonprofit's communication strategy. It's like having an extra pair of hands, ready to help you get your message out there in a clear, cohesive way. Achieving
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In the digital age, organic website traffic plays a crucial role in generating cost-efficient fundraising for nonprofits. Data from the 2023 M+R Benchmarks study showed that a significant percentage of visitors to nonprofit
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As we reflect upon this past year (and our most viewed blog content), it’s clear four key themes captured the attention of nonprofit fundraisers and marketers. These themes – digital engagement and personalization, data
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In 1996, Bill Gates wrote an essay called “Content is King.” In it, he discusses the potential of the internet to ignite a substantial increase in content creation and new revenue streams. Over 25 years later, his assessment
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In business, digital engagement is closely aligned with customer engagement. Today’s consumers expect excellent service that is personalized to their needs. If they share data with the businesses they support, they expect
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Employee giving campaigns managed underneath Corporate Social Responsibility (CSR) programs translate an employee’s philanthropic passions into impact. These campaigns provide meaning to the workplace and demonstrate a
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Today’s social and environmental challenges require cross-sector collaboration to drive effective and meaningful change. Corporate-nonprofit partnerships through initiatives such as Corporate Social Responsibility (CSR)
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One solution for event management. A different solution for peer-to-peer fundraising. Yet another solution for marketing. Does this nonprofit technology mishmash sound familiar?
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Donor activation is critical for a successful peer-to-peer fundraising campaign. In this post, we’ll outline three audiences to target for your next peer-to-peer campaign. We’ll also provide suggestions to encourage your
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Donor-centric fundraising is not a new phenomenon. Popularized by the fundraising expert, Penelope Burke, donor-centric fundraising responds to donor needs while it increases donor loyalty and gift amount.
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