Prescriptive Analytics: Using Data to Make Great Decisions

Does analysis matter?

The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is action and results.

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Use This Checklist To Help Donors Get The Message

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax.

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5 Fundraising Lessons from 2016 Presidential Candidates

While most nonprofits can't enlist the help of Super PACs to raise millions, there are still plenty of fundraising and marketing lessons to learn from the current crop of presidential hopefuls.

According to the Federal Elections Commission, over $400 million has already been raised so far this election cycle by all candidates combined, including Super PAC funds.

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5 Biggest Benefits of Bulldozing Your Data Silos

Nobody likes silos—well, except maybe farmers.

Many nonprofit organizations continue to put information into silos. We call these disconnected applications "point solutions": one product for marketing, another for volunteer and event management, and something else for donor profiles.

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Don Draper is Dead. Long Live the Marketing Technologist!

No, this isn't a spoiler for the TV show "Mad Men."

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Nonprofit Executive Roundtable Breakfast

StratusLIVE hosts event exclusively for nonprofit executives and industry leaders.

On July 23, 2014, StratusLIVE hosted a Nonprofit Executive Roundtable Breakfast at the Washington Marriott at Metro Center in Washington, D.C.

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4 Questions To Answer Before Integrating Your Online Donation Page

Get the most out of your existing data: integrate your online fundraising and donation tools to your database.

The importance of having one single database for all of your constituent related data cannot be overstated. From marketing integration to campaign progress reporting, having a unified source of information for all of your fundraising activities is crucial to the planning and success of your nonprofit.

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Top 3 Business Intelligence Myths: Busted!

Everyone is talking about BI these days, but what does it really mean?

Many CIOs are prioritizing business intelligence (BI) and implementing it into their marketing and technology plans. But there is a lot of misinformation going around. With the popularity of BI on the rise, we would like to set the record straight and address a few misconceptions we sometimes hear.

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How Are Nonprofits Using Business Intelligence?

Is your nonprofit ready for the donor data revolution?

We've all heard how important "big data" is to improving the reach, accuracy, and effectiveness of marketing outreach and sales efforts. Business intelligence (BI) is the next generation of comprehensive data analysis that is transforming the way businesses and nonprofits operate.

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