The Best Practice Fundraisers Aren't Practicing

There are many obstacles to overcome to become a master fundraiser. Read more

Creating Nonprofit Visual Impact

Hack your nonprofit's "elevator pitch" with visuals to attract donors more quickly and effectively.   Read more

How To Win Giving Tuesday

It may seem hard to believe, but #GivingTuesday is almost here! Now in its fourth year, Giving Tuesday has already become known nationwide as the anti "Black Friday". Taking place the Tuesday following Thanksgiving, Giving Read more

Giving Preferences Drive Fundraising Methods

Donors will tell you how they want to give. Your nonprofit needs to listen. Before I ever began to realize my dream of helping nonprofits become lean, mean fundraising machines, I worked in the marketing department of Read more

3 Brand Building Rules for Successful Nonprofits

Back in 1998 I took over a website for a struggling faith-based organization. The project came on referral from a successful client who asked me if I could “help out a friend”. Read more

Beyond RFM: Constituent Analytics

Discover how to identify, evaluate, and motivate your donors  Recency. Frequency. Monetary value. The all-powerful RFM. Read more

Must-Have Software: What Nonprofits Want

New report sheds light on nonprofit software challenges What drives nonprofits to seek out new fundraising software? What types of functionality are they searching for? Which are 'must-have' features and which are Read more

Prescriptive Analytics: Using Data to Make Great Decisions

Does analysis matter? The world of data analysis is filled with swirling information from countless directions, as well as complex nomenclature and acronyms. But at the end of the day, what really matters to your mission is Read more

Use This Checklist To Help Donors Get The Message

There are plenty of ways to send a message. You could make a call, pay a visit, rent a billboard, write a letter, or even send a fax. Read more

Will Google's New Rules Crush Your Nonprofit Website Search Rankings?

Things are changing... again. In case you missed it, Google recently announced more upcoming changes to the way it indexes websites for search results. Those changes are now in full effect. Read more
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